Often times, companies get concerned about certain social metrics - such as number of followers. Industry expert Ron Cates unveils key metrics to be monitoring to help improve your social success, as well as other obstacle companies face on social media and how to dismantle them. Hint: engagement > following.
About Ron Cates: Widely viewed as one of the world’s leading digital marketing experts, the press has called Ron a “digital marketing icon,” the “grandfather of email marketing” and a “social media pioneer.” He is an award-winning business leader who has dedicated his career to helping small business owners grow and strengthen their relationships with customers and prospects. Ron has been a featured/keynote presenter at hundreds of high-profile conferences and events all over the world, reaching more than 200,000 live audience members.