Informa Markets Fashion Division Evolves with Event Investments and Sustainable Initiatives
Investments & Innovations Guide 2020 MAGIC Dates
New York, NY., August 11, 2019., The Fashion Division of Informa Markets, the global exhibitions leader that owns and operates world renowned fashion events, MAGIC, COTERIE, PROJECT, FN PLATFORM, WWDMAGIC and many more are preparing for the upcoming MAGIC event where the entire industry will gather on one campus at the Las Vegas Convention Center August 12th-14th, 2019 with Sourcing@MAGIC opening the 11th.
The move of MAGIC to the Las Vegas Convention Center this August represents the first step on the journey to a reimagined MAGIC at the Las Vegas Convention Center, which by 2021 will unveil the $935 million investment making it a world class facility. This enables each event at MAGIC to be held in individual halls where each community can have their own distinct look and feel, and still be connected to provide a robust experience on one campus.
“By positioning ourselves this August at the LVCC it sets us up for the future to secure traditional market dates that align with the industry and join together under one-roof at a state-of-the-art facility.” says Tom Nastos, Chief Commercial Officer of Informa Markets Fashion Division.
With the LVCC construction underway and with 45 industries competing for space and dates, MAGIC, for one time only, will be moving back to the Mandalay Bay Convention Center for the February 2020 event. The event will run February 5th-7th, 2020. Starting August 2020, the Las Vegas Convention Center will become the permanent home of MAGIC and position the event back to traditional market dates.
With support from Informa Markets, the Fashion Division’s investments into education, technology and entertainment will be seen and experienced throughout MAGIC. The enhanced array of amenities for attendees will include educational seminars, expanded entertainment and hospitality options, coupled with the enhanced MAGIC Mobile App, which will now include wayfinding navigation so retailers can easily and efficiently locate brands onsite. MAGIC has invested in multiple sustainability initiatives, including a new digital badging system. Attendees will be prompted to download the MAGIC Mobile App where they can easily and efficiently scan their barcodes to receive a wristband for entry.
As part of our commitment to sustainability in the Fashion industry we are pleased to announce the launch of Good4Fashion, a partnership between the Conscious Fashion Campaign in support of the United Nations’ Sustainable Development Goals. The program will work to help move the fashion industry towards a more sustainable and conscious future. Social responsibility, responsible production, ethical practices and eco/animal friendly initiatives are the four pillars that speak to Informa Markets commitment to sustainability and social responsibility. To learn more please visit www.Good4Fashion.com.
The Informa Markets Fashion portfolio serves the global fashion industry through comprehensive marketplaces in New York and Las Vegas, with trade shows covering all major fashion categories including men’s, women’s, children’s and footwear.
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ABOUT INFORMA MARKETS
Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 international B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com