This year marks the 50th Anniversary of Earth Day, and on April 22nd, people across the global are participating in live digital events to honor Mother Earth. In celebration of Earth Day, we're highlighting a few of our favorite MAGIC brands that are rooted in sustainability.
1. NLT
NLT is a womenswear brand that channels the refined ease and laidback femininity of the modern Los Angeles woman. The mission of the brand is to empower women through fashion, using clothing to connect with themselves and others. They believe in wearing sneakers with slips and heels with hoodies - where comfort and styles are not compromised. By redefining norms, and resdesigning basics, they hope to reimagine the self for the betterment of the world. Due to the times, NLT has pivoted their business to making non-medical masks from fabric that they would have otherwise used for their SS20 Collection.
As a brand, Lotus and Luna takes pride in creating beautiful accessories with a beautiful message. Each product is hand crafted by a team of talented female artisans living in villages outside Chiang Mai in Northern Thailand. Reducing waste, all hair accessories and face masks are made from excess fabric materials leftover from their apparel production.
Raised on rock and roll, Prince Peter is a contemporary clothing line dedicated to the evolution of style. Designed and produced in Los Angeles, inspired by icons of generations past, the collection is consistently looking forward. Fit, fabrication, hand-feel and construction all reign supreme. Taking a nod from vintage and a page out of music history, the brand is always experimenting with yarns and dyes making sure art meets fashion. Check out the special Earth Day collection HERE.
4. BELJOY
Beljoy is a distinct line of handcrafted jewelry produced in Haiti and the United States by local artisans. The brand offers men and women in Haiti the opportunity to earn a dignified and consistent wage through the art of jewelry making. They are commited to the local sourcing of jewelry components like clay, paper beads, and horn. Beljoy collaborates with the Starfish Program through Touch of Hope Haiti, to support the in-country production.
1. ÉTICA DENIM
ÉTICA is a sustainable lifestyle brand focused on premium denim and knits. With industry-leading equipment, advanced wash techniques and sustainable sourcing, the brand dramatically reduces water usage by 90%, energy consumption by 63% and chemical usage by 70%. ÉTICA proudly exceeds fair labor standards, providing living wages, benefits and ability-inclusive opportunities for its workers. ÉTICA recycles its water for local farmland, compresses used wash stones into bricks for low-income housing and partners with organizations committed to workers’ rights and environmental initiatives around the world. The brand also exceeds fair labor standards, providing living wages, benefits and abilityinclusive opportunities for their workers. Next week, you will be able to purchase non-medical grade masks directly from their website, for every purchase they will match a donation of a medical grade mask.
2. ABLE
ABLE is an ethical fashion brand that employs and empowers women as asolution to end poverty. We’re deeply devoted to quality – both in the products we make and the quality of life we aim to provide. We invest in, train, and educate women so they can earn a living, break the cycle of poverty, and thrive.
1. RUBYZAAR
Free your mind and your clothes will follow. Their fabulously fair trade apparel & accessories celebrate the you who lives, breathes and flows in comfort. Rubyzaar is a collaboration between the Rubin sisters in Brooklyn and their design collectives in Bangkok. The brand are sweatshop-free and fiercely independent. Wear them with pride.
Blue Planet Eyewear's New Woodland Blue Light Filtering Glasses are an essential part of life when working from home. Protect your eyes from fatigue and eye strain with our 40% Blue Light Filtering technology. Available in 6 beautiful frame colors and unique Walnut Wood temples no two pairs will be exactly alike. Get yours today in either a clear lens or with our premium reader lenses.
3. LAIK CONCEPT
LAIK CONCEPT is a fashion brand based in Downtown Los Angeles. Launched in 2018 as an alternative to fast-fashion and with the goal to keep the spirit of vintage jeans alive by giving them a second chance as LAIK Concept Jackets. Every piece is a vintage tailored experience, meticulously planned and reconstructed.
Home fragrance inspired by nature and made with intention. Thoughtfully created with environmental responsibility & sustainability in mind. Member of 1% for the Planet, we pledge to give back at least 1% of our sales to environmental nonprofits. At 1502 Candle Co. they put a lot of thought into keeping their shipping materials sustainable as well and have found a great supply of materials that are recyclable, biodegradable, and made in the USA.
5. ROSE GYPSY
Environmental sustainability is an important part of the Rosy Gypsy business model, and something that they take very seriously. At RG, all of their infrastructure, planning, strategies, trading and manufacturing practices, as well as their operational processes are policies integrate the focus on preserving the quality of our environment. The brand incorporates day to day practices that focus on preserving clean air and water, protecting the climate, and preserving the worlds forests and biodiversity.
1302 Watch Co specializes in men’s and women’s watches, as well as AppleWatch compatible bands for tech savvy customers. They also offer a line of vegetable-tanned leather straps as part of their effort to provide sustainable, eco-friendly products for their customers. The vegetable tanned process takes an average of 40 days, and is made with almost no chemicals. This natural tanned leather also absorbs the proteins of the person wearing it and darken sand caramelizes over time giving it it's own unique look.
1. BEDSTU
Inspired by the rugged and resilient streets of Bedford Stuyvesant, NY, 25 years ago, our family-owned operation opened for business near Downtown LA. Their handcrafted line of vegetable tanned leather footwear and accessories is like each member of the BED|STÜ Family: Genuine, Unique, and Naturally Imperfect. The Lydyi style is made with an eco-friendly outsole from Italy that is made using a cell-foam material that does not contain harsh or heavy metal materials making them formaldehyde free, chrome free and phthalate free. The brand uses water based and plant based dyes as well as water based glues.
2. ALL BLACK
ALL BLACK is a fashion forward contemporary shoe brand that combines innovative materials with retro inspired designs and still offers the important element of comfort that women of all ages desire.
Blowfish Malibu shoes feel like an afternoon in Malibu. They’re comfortable on your feet and good for your soul. Each collection is curated to reflect the fresh, laid-back aesthetic that defines the California lifestyle and honors the spirit of youth. The creative process includes careful attention to the details that add quality, style, and an unexpected twist to final designs. The brand is inspired by those who know that age is an attitude and that looking and feeling great doesn’t relate to a price tag. This spring, Blowfish Malibu will launch the 4Earth Collection, a capsule collection of two new, stylish styles with uppers made from recycled plastic bottles and distributed in plastic free packaging. The brand will donate $1 from every pair sold through January 2021 to the non-profit organization Oceana, with a minimum donation of $50,000.
