Coming off of a successful launch in Las Vegas, N:OW at PROJECT is a creative environment built for fashion and culture enthusiasts.
This incubator for inspiration will highlight culturally relevant brands that drive fashion-forward while remaining commercially viable. N:OW at PROJECT featured fashion forums and trend presentations curated by WGSN, brand installations, food/beverage, daily happenings, and exclusive events.
See brands who joined the movement below, and learn about the panels that took place during N:OW Forums that took place January 20-22 at NY Men's.
Brand Lineup: Atomic Mission Gear | BMW Studio | Brixton | Coat of Arms | DIPLOMACY Worldwide | ÉS | HUF | Huffer | Mandinos | OBEY | Strapped | Surf Is Dead | Taschen The People Vs. + more
N:OW Forums set the stage for what’s new, now and next in men’s fashion.
Here, trend forecasting site WGSN lent their expertise to provide a compelling insider perspective on fashion trends and topics with bespoke presentations and furnish discussions that featured some of the most respected voices in the industry.
Plus, we’ve partnered with Highsnobiety to ensure special coverage of our brands and attendees.
11AM - 12PM | BUYER’S BRIEFING: FALL/WINTER ’19
You would not go grocery shopping without a list, would you? Before you hit the floor, join us in uncovering the season’s must-have menswear trends, including color, materials & details, prints & patterns and of course, key items. Whether a last-minute cram or a cross-checking of your research, you will not want to miss WGSN’s Buyer’s Briefing.
12PM - 1PM | SLANGUAGE — HOW TO SPEAK ZILLENIAL
Got clout? Maybe you don’t even know! WGSN conducted interviews with over 45 Millennials and Gen Zers around the world to identify the top youth-inspired phrases, slogans, and hashtags that had viral impact across social media in 2018. “Content”, “mood” and “triggered” surface with new meanings and use cases, and we also look at how brands can seamlessly incorporate slang into messaging and product. Stop by and find out what the kids are saying these days.
We know how hard it can be to attend presentations and panels while trying to conduct business on the tradeshow floor. So we teamed up with Reddit to host our first-ever menswear AMA. Post or email us your questions, and we will provide answers live on the N:OW stage and subsequently post them directly to Reddit. To submit questions, login to: www.reddit.com/r/malefashionadvice Or email us at: [email protected] Presented By:
3PM - 4PM | CULTURE CREATORS ON THE NEW YORK DOWNTOWN SCENE
New York has long been a hotbed for emerging talent, especially on the downtown scene. Today, the city continues to build upon its reputation as a facilitator for the cross-pollination of ideas in fashion, art, music, sports, and culture. In this dynamic panel of movers, shakers and culture creators we seek to uncover the emerging trends of tomorrow by understanding how these dynamic individuals are pushing culture forward today.
11AM - 12PM | THE NEW LUXURY: BUYING IN IS THE NEW SELLING OUT
The “New Luxury” isn’t just about what you wear, but also what you know. Creativity and commerce have merged with like-minded communities around the globe. “Selling out” is no longer seen as detrimental to authenticity, and more and more outsiders want to “buy-in” to this burgeoning movement. This shift is accompanied by many questions. Who is the New Luxury consumer? How is the consensus behind New Luxury formed? And most importantly: How does this translate into consumer behavior? Jeff Carvalho will answer these questions as he presents Highsnobiety’s first-ever white paper.
Presentation and Discussion By:
Jeff Carvahlo, Managing Director, Highsnobiety
3PM - 4PM | TAKE (BACK) IVY AND THE GREAT PREP REVIVAL
As new market entrants flood the scene with “traditional” streetwear like graphic tees and oversized hoodies, inventive designers are looking elsewhere for inspiration. One such genre that is undergoing a renaissance is classic American prep. Meet the creators, commentators, and curators behind the burgeoning movement.
So you want to get into streetwear but you don’t know-how. Join us for a 101-style course that explores which products, textiles, design details and styling techniques can freshen up your merchandise mix in a more youthful and street-savvy way for fall/winter 2019.
2PM - 3PM | THE FUTURE OF STREETWEAR
Some of today’s biggest fashion trends have their provenance in streetwear -- logomania, collaboration culture, drop calendars and artsy DIY tees, to name a few. But in an industry that thrives on newness, one must ask: what’s next? Come find out what’s in store for 2019 and beyond as we direct the most promising
nascent trends in streetwear.