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Launching in 2020, this innovative event platform will be focused on the evolution and celebration of premium denim for both men and women.


To usher the denim evolution forward, Maurizio Donadi, Co-Founder and Creative Lead at Atelier & Repairs has been named DENIM ROOM’s official Brand Ambassador and Creative Director. Maurizio brings over 30 years of strategic management experience working in the fashion and lifestyle industries. In 2015, Maurizio co-founded Atelier & Repairs, the famed creative studio and global initiative with a commitment to fix, improve, recreate, and up-cycle what already exists, within the apparel and textile industries.

DENIM ROOM utilizes PROJECT’s core tenets of community, education, media, and experience, as its foundational basis through which Maurizio will commission a full suite of content programming and activations. Leveraging his professional insights, industry partnerships, and artistic panache, DENIM ROOM will feature denim’s most talented minds and creatives discussing trailblazing and distinctly denim topics pertinent to a global fashion interest and the denim community at large. In tandem, Rivet Magazine will be partnering with DENIM ROOM for exclusive coverage and additional content, such as The Rivet Awards.

“For 2020, PROJECT has given me the opportunity, from ideation to execution, to work on DENIM ROOM. This space is meant to inspire, provoke, disrupt, and build a new way of looking at the denim industry with creativity and a profound sense of responsibility,” shared Maurizio in a recent comment on his new creative collaboration.

From Men’s President Lizette Chin, DENIM ROOM will feature, “premium to advanced to artisanal denim brands. It will be a collaboration of heritage and next-generation men’s and dual-gender brands that are pushing the denim world forward through responsibility, creativity, and innovation. DENIM ROOM will attract both men’s and women’s retailers through rigorous dual-gender retail marketing campaigns and well-positioned show floor promotions.” Click here to read the feature on

DENIM ROOM is set to unveil at PROJECT’s New York and Las Vegas 2020 shows.

PROJECT New York takes place January 19-21, 2020 at the Jacob Javits Center in New York City. REGISTER

PROJECT Las Vegas takes place during MAGIC February 5-7, 2020 at Mandalay Bay Convention Center in Las Vegas, NV. REGISTER

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