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VIDEO: The Rise of Men’s Grooming and Wellness (Presented by PROJECT)

Watch an exclusive N:OW Forum Video featuring experts in the men’s beauty industry discuss the nuances of changing consumer behaviors, predicted trends, and how brands and retailers can tap into this fast-growing product category.

Men’s beauty is the fastest-growing segment in the beauty business, with haircare and skincare usurping shaving and fragrance. Consumer demands are evolving, and new market opportunities are available for brands and retailers watching closely. Hosted in the N:OW Forum in New York and joining the launch success of Wellness in The TENTS in both the PROJECT New York and Las Vegas shows, Garrett Munce, Grooming Editor for Esquire and Men’s Health moderates a panel of experts as they unbox this rapidly shifting landscape. 

Check out the video below where Garrett and panelists, Sam Buffa of Fellow Barber, Oil Walsh of Asystem, Marcella Schlitt of Nordstrom and David Yi of Very Good Light discuss the evolution of gender-bending norms, inclusivity within beauty, sustainability’s rising importance to consumers, and how brands and retailers can and should adapt to the new and informed consumer demands.

EDITOR’S NOTE:  With the current and evolving economic situation, we would be remiss to not earmark consideration of the potential trickle-down effects on individual industries and/or shifts in consumer trends. Information discussed during this educational forum was a result of current industry insights from our February 2020 New York market event.  For regular updates directly related to our partner industries as the COVID-19 situation evolves, click HERE.

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