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PROJECT

What's Trending: WGSN at PROJECT Las Vegas

Article-What's Trending: WGSN at PROJECT Las Vegas

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Trend forecasting agency WGSN took the N:OW Forum Stage at PROJECT Las Vegas this month. In their 3-part seminar series, they presented the must-have menswear trends for FW 20/21, uncovered why climate change is driving Gen Z, and why Gen X and Gen Z 's similar buyer personas matter. They recap key learnings from each session in the articles below.

Editor's Note: All copy and imagery in the recaps below have been provided by WGSN. Photo above by Hailey Howard from WGSN's Buyers Briefing seminar at PROJECT Las Vegas. 

Buyers Briefing: FW 20/21

Gen Z Climate Engagement

Gen X and Gen Z: Separated at Birth

 

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