No matter where your talents in the fashion industry lie, today’s new world brings along new challenges. Whether you are a designer, a product development professional, or are in the market for new sourcing solutions, our panel of experts from Pantone, Morphew, and Fashion Warrior Angel are ready to help.
Listen and learn to experts discussion about solutions for creating, reusing, selling and sourcing to help you transition and develop strategies for the future of your business.
Main topics discussed:
· Future color trends
· Tools for design
· Ways to develop and reuse existing clothing and fabrics
· Options for both sourcing and selling fashion
Top Questions Answered
Thoughts on Shopify?
Shopify is a great way to transition your business to ecommerce if you haven’t done so already. The platform is user friendly and has the ability to manage your inventory across different sales channels. However, there are other less expensive platforms such as Squarespace and Wix available. One of the main differences is that Shopify has more options and is flexible with templates for building and designing your site as well as offers advanced management options for your business.
What are your feelings about digital wholesale showrooms like FAIRE?
There are many digital showroom options available now. To choose one that works for you, you should consider your customer and where they would go to find your brand. Look at what other brands the showroom carries and if they are aligned brands to yours. MAGIC has just signed a new partnership with NuORDER where we will be bringing our shows virtually online alongside our physical shows.
After this pandemic will brands/retailers care more about factory compliancy and quality or do you see more emphasis be on a lower price point?
With today’s market desiring transparency, factory compliancy will become increasingly important. Consumers are looking for the right balance of a quality product at a good price.
Do you think companies and websites will continue to utilize professional photographers and models or will influencers replace them with their personal photos?
The influencer market and “real” photo endorsement was already trending before the pandemic. Resources because of “shelter at home” will only make its popularity more prevalent. Good quality product photos where details are clear and highlighted will remain important for the consumer. It’s always good practice to show the product in end-use and real-life scenarios to achieve better sales.
The panelists mentioned there were some fabric sourcing connections in the USA. Can you share your recommendations?
It depends on what types of fabrics you are looking to source. Knit fabrics are available to develop and produce in the USA. Other fabrics, such as some synthetic wovens are more difficult because machinery to weave such fabrications are limited. Please reach out to us at SOURCING at MAGIC and we can help you further. We have our complimentary matchmaking service available to you.
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