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This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.’s Top 6 Tips for Cracking the Marketing Code’s Top 6 Tips for Cracking the Marketing Code’s Top 6 Tips for Cracking the Marketing Code founder Jen Gotch reveals how she built a successful brand from scratch at MAGIC's WWD Studios panel. Listen in as she and her team expand on their go-to marketing tips below.

1.     Define your brand pillars and stick to them. 

2.     Locate your internet audience.

3.     Test what works best on each platform. 

4.     Empower your true fans. 

5.     Ask for feedback and use it.

6.     It’s all about connecting. 

Provided by:  WWD powered by UBM Fashion. Check out more coverage of Fall/Winter 2017/2018 trends from UBM Fashion’s MAGIC and related articles.

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