There was a pivotal shift away from the logo-centric streetwear of seasons past in favor of a refreshing blend of relaxed formality and super sophisticated shapes on the New York, London, Milan and Paris runways. While there were still a few themes that focused on colorful techno materials and crafty heritage, the most influential themes for next season revolved around the new ideals of man, including an abundance of chill vibes, dressed-up layers, and new perfections of masculinity. Here, the Fashion Snoops team breaks down each trend.
BRIGHT CITY
The excess and decadence of the 80s has re-emerged on the runways, with a renewed focus on what is aspirational in the 21st century.
MUST HAVES: THE NEW POWER SUIT | CLASSIC WOVEN SHIRTS WITH PHOTOREAL GRAPHICS
SPORTS JERSEYS WORN WITH TAILORED PANTS | HI-SHINE FABRICS
CRAFT FACTORY
Workwear-inspired uniforms take on a handcrafted look with undone seams and an emphasis on knits and quirky trim.
MUST HAVES: CHORE JACKETS | ALL-NATURAL TRIM AND POCKETS
SUMMER SWEATER TANK TOPS | DECONSTRUCTED PANTS
FJORD
Scandinavian lake life was a major influence on the S/S20 runways, illustrating how to update the traditional coastal look in a cleaner, more modern way.
MUST HAVES: FABRIC-BLOCKED WINDBREAKERS | RELAXED-FITTING TOURISTER SHORTS
CHORE JACKETS IN STRETCH POPLIN | AWNING STRIPED SHIRTS | TISSUE-WEIGHT PARKAS
FUTURE NOMAD
With such focus on global tribal traditions, designers translate the nomadic look in a decidedly more contemporary, fashion forward way.
MUST HAVES: MONOCHROMATIC PAISLEY PRINTS | TONAL PATTERN CLASHING
PAJAMA-INSPIRED ATHLEISURE | SUMMER SATIN SHIRTS
NUTOPIA
The Great Outdoors moves away from campground technos to a look that's rooted in traditional gardening, but with a modern touch.
MUST HAVES: THE TAILORED PARKA | DENIM SHORTS WITH MENDED PATCHES
CAMPGROUND SHIRTS IN TECHNO FABRICS | PACKABLE ANORAKS
OPERANDI
As the perfect fusion between the past and future, this theme was all about placing utility front and center in bold new ways, creating a modern day explorer who's all about innovation.
MUST HAVES: CONVERTIBLE JACKET | UTILITY SHIRT - JACKET
MODERN CARGOS | TECHNO FABRIC BLENDS
PSYCHOTROPICS
Summer holidays get a surreal, trippy makeover with neon tie-dyes, otherworldly photoreals, and cult-inspired styling.
MUST HAVES: PRINTED MATCHING SETS | OVERSIZED VACATION SHIRTS
TIE-DYE IN UNEXPECTED WAYS | RETRO WINDBREAKERS
PURE
Inspired by European summers in the countryside, this runway theme celebrates boyish classics in relaxed silhouettes and sun-faded colors.
MUST HAVES: PATHWORK SHIRTS IN TONAL COLORS | BLEACHED DENIM
ULTRA-RELAXED CHINOS | BUCKET HATS
ZEN TECH
The continual easing of shape and silhouette results in guru-approved looks that have a heavy focus on smart surfaces and technical lightness.
MUST HAVES: TRANSPARENT LAYERS | SUMMER-WEIGHT NYLON SHIRT
TECHNO BOMBER JACKET | MONOCHROME STYLING
ELECTRIC PASTELS
Pastels reigned supreme overall, especially when punched up into alternative "non-neon" brights.
WASHED-OUT NEUTRALS
Plenty of faded neutrals served as more seasonally appropriate alternatives to traditional beige and taupe tones.
IRIDESCENT METALLICS
Interestingly, metallic with iridescent finishes were utilized on unconventional outerwear and tailored garments for a fresh, tech-y appeal.
TREND REPORT PROVIDED BY
Fashion Snoops is a global creative agency that helps brands and companies harness future trends and act on the opportunities they bring. FS provides consulting services to global fashion and consumer product brands, as well as SaaS solutions wired for creators - allowing them to create smarter.
Headquartered in NYC, Fashion Snoops has clients and contributors in 50 countries around the globe. For more information visit, fashionsnoops.com